Tag Archives: J. Crew

Shopping Smarter at J. Crew

Posted on February 25, 2013 by bermanevansretail

Retailers have a lot of behind-the-scenes tactics in which they engage to stimulate customer shopping. Recently, Businessweek reported on some of the tactics utilized by J. Crew to simulate shoppers in the store. This story has a lot of tips … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 4 Comments

Mickey Drexler: J. Crew’s CEO Micromanager

Posted on June 23, 2012 by bermanevansretail

How did J.Crew’s Mickey Drexler transform the firm into a fashion force? Anna Wintour, Editor in Chief of Vogue, says it’s his hands-on management style. See what’s what’s next for J.Crew. CNBC’s David Faber takes viewers inside J.Crew, showing Drexler’s … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , | Leave a comment