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Tag Archives: Global Web Index
Do Social Media Enthusiasts Really Want “Buy” Buttons?
Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged buy button, customer expectations, eMarketer, experiential retailing, Facebook, Global Web Index, Instagram, multichannel, Pinterest, retail analytics, social media, trends, Tumblr
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