Tag Archives: franchising

Is Burger King Ready for a Comeback?

Posted on June 12, 2012 by bermanevansretail

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading →

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McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

What Does a Franchise Disclosure Document Look Like?

Posted on May 24, 2012 by bermanevansretail

Click on the logo to see an actual Dunkin’ Donuts franchise disclosure document (all 500+ page).

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