Tag Archives: Father’s Day

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Groom Stores for the New Manscape

Posted on July 9, 2012 by bermanevansretail

Is it time for retailers to focus more on dads as customers? According to Supermarket Guru: “Dads get their due on Father’s Day — but it’s time that retailers and CPG [consumer packaged goods] brands focus smartly on the year-round … Continue reading →

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