Tag Archives: Facebook

Is Pinterest the Next Facebook?

Posted on April 12, 2012 by bermanevansretail

What is the attraction of Pinterest? Click the image for the full story in Fortune magazine.

Posted in Social Media and Retailing | Tagged , , , , | Leave a comment

Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail

As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment