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Tag Archives: emotional attachment
Who Are the Most Beloved Retail Store Brands?
New Media Metrics recently conducted research to determine the most appealing retailers — those that have the most “emotional attachment” with their customers. As reported by Jennifer Rooney for Forbes: “Holiday shopping season is in full swing. Stores are locked in … Continue reading →
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
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Tagged competition, customer expectations, customer loyalty, customer service, emotional attachment, experiential retailing, merchandising, New Media Metrix, planning, promotion, success
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