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Tag Archives: e-tailing group
How Consumers Are Using Mobile for Retail-Related Activities
According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged ComScore, customer expectations, digital, e-tailing group, merchandising, multichannel, online shopping, promotion, trends, UPS
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