Tag Archives: data mining

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Cracker Barrel Builds Its Database with Sweepstakes

Posted on June 13, 2012 by bermanevansretail

Cracker Barrel Old Country Store is a 600-unit chain operating in 42 states that is “known for providing a friendly home away from home atmosphere in our old country store and restaurant.” Despite its old-style offerings, Cracker Barrel is clearly a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment