Tag Archives: customer loyalty

Personalization in 2014

Posted on January 7, 2014 by bermanevansretail

For many years, retailers viewed personalization as the personal interaction between store employees and customers. Then, more recently, personalization for online retailers was exemplified by interactivity and mass customization. So, what is the next frontier for personalization? Consider these observations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | 4 Comments

The Economic Benefits of Local Shopping

Posted on December 12, 2013 by bermanevansretail

On the Saturday between Black Friday and Cyber Monday, American Express annually promotes Small Business Saturday. So, just how important is local shopping for the economy? CreditDonkey, a credit-card comparison and financial education Web site., has prepared an infographic that looks … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

What Do Shoppers Want from Retailers This Holiday Season?

Posted on November 10, 2013 by bermanevansretail

We’ve been posting a lot lately about the 2013 holiday shopping season — which is already underway (despite the media fascination with Black Friday).  Here are links to two of our recent posts: “Gearing Up for the Holiday Shopping Season” … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments