Tag Archives: customer centric

How Retailers Can Be More Customer-Centric

Posted on November 17, 2016 by bermanevansretail

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

What Does It Mean to Be Customer Centric?

Posted on May 25, 2015 by bermanevansretail

Virtually all retailers understand that long-term success is only possible with happy, fulfilled customers. But what does it take to be truly “customer centric”? Consider the following slideshow from Raymark (empowering retailers for 25 years with technology solutions):  “As our physical … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment