Tag Archives: cooperative advertising

Wal-Mart and Coca-Cola Collaborate

Posted on July 29, 2013 by bermanevansretail

Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration. As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment