Tag Archives: Birchbox

Delivering In-Store Delight

Posted on December 31, 2016 by bermanevansretail

As we approach the end of 2016, we have presented some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we finish the year with a post on the key … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Delivering In-Store Delight

Posted on April 28, 2016 by bermanevansretail

The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer:  “Having a storefront is an opportunity to interact face-to-face … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment