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Tag Archives: Balance Rewards
Walgreens Booming New Loyalty Program
For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Balance Rewards, customer expectations, customer loyalty, customer service, drugstore, experiential retailing, Odell, opportunity, planning, shopping, success, tips, Walgreens
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Will Walgreens’ New Rewards Program Be a Winner?
Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Balance Rewards, bricks meets clicks, customer expectations, customer loyalty, customer service, experiential retailing, Register Rewards, reward, shopping, trends, Walgreens
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Retailing: From A to Z 