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Justice Dept. Sues Apple and Publishers Over E-Book Pricing; 3 Publishers Settle
Posted in Online Retailing, Part 6: Merchandise Management and Pricing
Tagged Amazon, Apple, bad behavior, E-book, lawsuit, pricing
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Boost Your Sales with a Web Site Video
According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text and stagnant graphic design templates of yesterday.”
Click the image for the full PDF white paper.
Posted in Online Retailing, Part 8: Putting It All Together
Tagged DemoClick, entrepreneur, experiential retailing, opportunity, retailing, tips, video, Web
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How to Find Your Authentic Voice on Social Media
As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can ever get. ‘Write like you talk’ ultimately results in authenticity. What people–even people who are well aware that they’re being marketed to and that this isn’t entirely a ‘social’ situation–respond to is authenticity. When you write like you talk, you don’t do the following: respond to some jerk on Twitter with a canned response like ‘Thanks for the feedback!’; copy and paste a press release onto a LinkedIn discussion board; or post a PowerPoint to YouTube and call that ‘engaging your customers via social media.'”
Click the image for the full story. 
Posted in Social Media and Retailing
Tagged customer expectations, experiential retailing, social media, tips, trust
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