Welcome to the new, more micro, more hidden era of data mining of consumer information.
As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to marketers. Witness the recent news that Visa and MasterCard are beginning to use information from purchases to target online advertising. Or Verizon’s recent notification that it collects mobile data (URLs, search strings, app usage, etc.) for ad targeting purposes. The slicing, dicing, mincing ,and tracking of data has become an industry unto itself, with companies big and small using that information to put messaging in front of the consumers most primed to buy.”
Click the image for the full JWT Intelligence story.
