Introducing the New Author of Our Retail Blog

Since this blog began in January 2012, it has been hosted and authored by Joel Evans, a co-author of Retail Management: A Strategic Approach, 13th Edition. During this time, there have been 1,860 posts! :-). Now, it is time to pass the torch to another co-author, Professor Patrali Chatterjee.

Dr. Patrali Chatterjee is a tenured Professor of Marketing and Graduate Coordinator of the Digital Marketing Program at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from the Owen School of Management, Vanderbilt University. 

Dr. Chatterjee’s research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. She is a co-author of Retail Management: A Strategic Approach with Drs. Barry Berman and Joel R. Evans.

Please welcome Professor Chatterjee. And thank you for your support of our Retailing: From A to Z blog.

Regards.

Joel Evans

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , | Leave a comment

Handling Rideshare Drivers

As we know, ridesharing via Uber and Lyft has taken off in the last few years. Thus, a lot has been written about it. For example, see Where Do YOU Stand on Ride-Hailing Apps? Today, we look at handling rideshare drivers. And many types of drivers exist.

Zachary Kee-Clemmer of Siege Media serves as our guest blogger. Zach provides the content. The infographic comes from The Zebra.

 

Handling Rideshare Drivers

Did you know Uber has quickly become the largest tech startup? The rideshare service company topped the second place AirBnB by over $30 billion last year. Uber’s success, and the success of other rideshare services, is due in large part to young professionals who use rideshare apps to commute to work. In fact, it’s often reported that the best time to drive for a rideshare service is weekday mornings because so many people commute using Uber or Lyft.

So, you’ve probably used a rideshare service before. For all its benefits, using a rideshare service can be a bit of a guessing game. You have to ride in a complete stranger’s car and be forced to make conversation — or worse, forced to sit in silence — for the duration of the ride. Sometimes you get lucky and the person is a great conversationalist, has snacks, and lets you pick the music. But more often than not, rideshare drivers make things awkward one way or another.

That’s why The Zebra created a guide to help those who struggle with awkward rideshare drivers. The guide breaks down the 10 most common types of rideshare driver personalities you’ll run into, from drivers who share too much to those that don’t say a word. We give tips on how to deal with each type and the appropriate rating to give for each driver.

Check out the full infographic below. My personal favorites are Wise Wilbur and Traveling Terry.

 

Handling Rideshare Drivers

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

2018 Universum Survey of Top Global Employers for Business Students

Earlier this month, Universum’s 2018 study of U.S. business students’ top employers was revealed. Now, we look at the 2018 Universum survey of top global employers for business students. And the results are quite interesting.

 

2018 Universum Survey of Top Global Employers for Business Students

For its 2018 global survey, Universum surveyed 111,000 business students

“in the world’s 12 largest economies. For this report, the study took place during September 2017 to April 2018. And students addressed these topics. (a) Which employer characteristics are most influential as they weigh future employment? And (b), Which employer brands do they admire most. To be considered, a company must rank in the top 90% of employers within at least six of the 12 largest economies in the world. Universum’s 2018 World’s Most Attractive Employer report represents its tenth year.”

Key Findings:

“Work-life balance a more immediate focus.”

“Students in search of firms with innovation and purpose-driven impact.”

“Importance of work environment.”

“Gen Z students confident in their future success.”

“Young talent prefers to be built than bought. Thus, this emerging generation puts a significant focus on professional training and development. And development and future earning capacity suggest that employers favoring a ‘build’ vs. ‘buy’ talent strategy attract student talent.”

To download the FREE full report, click here. Then, fill in the simple form.

Below, we show three tables from the report. Click them for a larger version.

 

World’s 50 Most Attractive Employers

2018 Universum Survey of Top Global Employers for Business Students

 

Business Students’ Career Goals

2018 Universum Survey of Top Global Employers for Business Students

 

Business Top Preferences

2018 Universum Survey of Top Global Employers for Business Students

Posted in Career Useful Information, Careers in Retailing, Global Retailing | Tagged , , , | Leave a comment