Retail TouchPoints’ 2014 Customer Engagement Award Winners

Posted on December 18, 2014 by bermanevansretail
As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer.
The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this:
“As we move into 2015, retailers are focused on finding creative, innovative, and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile, and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing, and e-Commerce.”
Take a look at the slideshow to learn about the 13 winners for 2014.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Ten Videos on Careers in Retailing

Posted on December 17, 2014 by bermanevansretail
Here are a wide variety of videos about a career in retailing. They cover a lot of bases for you to think about.

 

Retail Careers

 

Want a Career in Retail?

 

Career Profile: Retail Merchandiser & Territory Assistant, Hallmark Cards

 
Retail Across America: Ohio (see also: Retail Across America for more state stories)

 
Retail Front Store Manager careers with a Locally Owned Shoppers Drug Mart

 

Luxottica Stores: A retail career with real advancement opportunities.

 

TD Ameritrade Careers – People Matter in Retail Sales
Veterans in Retail: An REI Career Story

 
Tesco Technology Video: Building a Career in Retail Technology

 
It’s Not all Fashion: A Different Type of Retail Design Career

Several of these videos suggested by Ana Luiza Loures

 

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

A Video Look at the Glade Boutique

Posted on December 16, 2014 by bermanevansretail
SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014. 
Take a look at the company’s fun YouTube video:
“Follow host Audrina Patridge as she takes us on a trip through the scent-inspired experiences inside the Glade Boutique in New York City. Come along as she tours experiences like anticipation, relaxation, flirty, fresh & new, and energized in the first store that sells feelings. What will you feel?”

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment