Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Macy’s to Ship Online Orders from Stores

Posted on May 28, 2012 by bermanevansretail

According to the Wall Street Journal, Macy’s intends to utilize more than one-third of its stores as online-sales fulfillment centers. By shipping from sales locations, Macy’s hopes to better balance its warehouse inventory with sales-floor inventory and take on challenges posed by … Continue reading →

Posted in Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , | Leave a comment

A Technological In-Store Extravaganza for Tropicana

Posted on May 27, 2012 by bermanevansretail

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: … Continue reading →

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Kim Williams: The Polka Dress

Posted on May 24, 2012 by bermanevansretail

The Polka Dot Press moved from the dining room of Kim Williams’ home to a storefront on Main Street in her Florida town. This stationery business has grown and offers opportunities to her local community. View Kim’s full story here.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | Leave a comment