Category Archives: Technology in Retailing

A Quiz on Ad Technology

Posted on September 18, 2017 by bermanevansretail

Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:   “DIY [do it yourself] can be dangerous. What do you know about ad tech? If … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

Shopping Cart Abandonment: Still a Big Problem

Posted on August 30, 2017 by bermanevansretail

For years, online retailers have had to deal with shopping cart abandonment — whereby consumers decide not to make purchases after placing items in their shopping carts. We have posted about this issue for years. As examples, see 1, 2, and 3. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Using Robotics to Aid — NOT Replace — Workers

Posted on August 9, 2017 by bermanevansretail

We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions. As reported by Jennifer Smith: “Known … Continue reading →

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment