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Category Archives: Part 7: Communicating with the Customer
Retailers Can Animate Logos to Their Advantage
We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, … Continue reading
Top Authentic Brands — Credibility Pays
Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights top … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged authenticity, brand credibility, Cohn & Wolfe, global brand, U.S. brand
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Happy Thanksgiving. Black Friday Shopping Next?
We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next? And remember to look at our holiday shopping tips. Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Black Friday, competition, customer expectations, experiential retailing, impulse shopping, infographic
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Retailing: From A to Z 