Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Free Advertising Tools

Posted on April 17, 2018 by bermanevansretail

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Comparing Customer Satisfaction Assessment Tools

Posted on April 12, 2018 by bermanevansretail

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Will Tracking Cookies Become Obsolete?

Posted on April 10, 2018 by bermanevansretail

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment