Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Encouraging Repeat Business with Frequent-Shopper Programs

Posted on March 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Frequent-Shopper Programs to Encourage Repeat Business” by Joel R. Evans and Barry Berman   In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged | 2 Comments

An Easy Approach to SEO (Search Engine Optimization)

Posted on March 5, 2015 by bermanevansretail

An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO). For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips: “While … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Are Wages on the Verge of Rising Again?

Posted on March 4, 2015 by bermanevansretail

Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages risen faster and higher than they have? Are wages finally … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment