Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Future Roles of the Physical Store

Posted on March 23, 2017 by bermanevansretail

As we are well aware, many traditional brick-and-mortar stores are evolving in response to the impact of online shopping — which more and more people are using both to acquire information and to make purchases without visiting a store. Big … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

The Most Popular Supermarkets by State

Posted on March 21, 2017 by bermanevansretail

Did you know that there are really no national supermarket chains in the United States, except for those operated by retail giants Walmart and Target (both of which have supermarkets in many of their big-box stores)? As a result, supermarket popularity … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , | Leave a comment

U.S. Shoppers’ Online Activity Across Borders

Posted on March 20, 2017 by bermanevansretail

How much do U.S. online shoppers buy from outside the United States? This is an important question for both U.S. and foreign online retailers. eMarketer helps us answer the preceding question: “More than three-fourths (77.0%) of U.S. Internet users were … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment