Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How to Better Blend Online and In-Store Strategies

Posted on April 10, 2017 by bermanevansretail

In this post, there are several tips as to how to better integrate omnichannel retailing. As Steve Hashman (who manages business development at CUBE, and product development and marketing initiatives for high-tech and telecoms companies, both in Canada, and in locations across … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Targeting Millennials? Consider Where They Live

Posted on April 6, 2017 by bermanevansretail

As we know, millennials have surpassed baby boomers as the largest demographic age group in the United States. Yet, many people in this massive and influential group are having a complicated time with their careers and lifestyles. According to Richie … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

Why Aren’t More Shoppers in Your Loyalty Program?

Posted on April 3, 2017 by bermanevansretail

Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.] Today, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment