Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Americans Eat a Lot AND Fast

Posted on April 9, 2018 by bermanevansretail

In 2017, $5.61 trillion was spent on restaurants and bars. And this amounted to to 4.3 percent of all personal consumption. We also spent trillions on food for in home-use use. That’s impressive, right. On the other hand, Americans eat … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Tax Law’s Effects by State

Posted on April 2, 2018 by bermanevansretail

As we know, retailers are greatly impacted by consumers’ disposable and discretionary incomes. Disposable income is all of the money people have available to spend after taxes. Discretionary income goes for extras, such as vacations and going to the movies. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Customer Relationships in a High-Tech World

Posted on March 29, 2018 by bermanevansretail

External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment