Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

How Good Is the Customer Experience YOU Offer?

Posted on August 7, 2017 by bermanevansretail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

The Internet of Things in Retail: Engaging the Connected Customer

Posted on July 31, 2017 by bermanevansretail

The International Institute for Analytics has published a good white paper on the Internet of Things — IoT in Retail: Engaging the Connected Customer: “How do you make your brick-and-mortar stores as smart as your Web site – so when customers walk … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , | Leave a comment

U.S. E-Commerce Projections Through 2021

Posted on July 26, 2017 by bermanevansretail

What’s ahead into the next decade for U.S. retail E-commerce — by product category? Recent research by eMarketer provides the answer.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | 1 Comment