Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Accenture Videos on Consumer Shopping

Posted on February 26, 2018 by bermanevansretail

Today, we present two videos from global consulting giant Accenture.   The first video deals with people’s online shopping attitudes, including the trade-offs they recognize.   The second video discusses: “Are city shoppers getting secondhand treatment?” After watching the video, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Social Media and E-Commerce Interesting Facts

Posted on February 19, 2018 by bermanevansretail

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts. Previous posts include: Building Social Media Marketing Strategies Latest Social Media Demographics by Platform … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Consistency Makes Good Customer Experiences Better

Posted on February 15, 2018 by bermanevansretail

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment