Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Is Encouraging Returns a Good Idea?

Posted on April 3, 2018 by bermanevansretail

The returns policy of online retailers has a major impact on their level of success. See What Consumers Want in Returning Items and How Shoppers Use the Return Option for Online Purchases. Returns policies have become so important that we must ask: Is encouraging returns … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

More Social Media Marketing Tips

Posted on March 21, 2018 by bermanevansretail

Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

Mobile Drives E-Commerce Globally

Posted on March 13, 2018 by bermanevansretail

Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the best growth vehicle for many companies. Check out this prior post: Important New Report on 2017 Internet … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Technology in Retailing | Tagged , , , , , | 1 Comment