Category Archives: Online Retailing

Disconnect Between Consumers and Retailers

Posted on August 10, 2018 by bermanevansretail

Today, there is a big disconnect between consumers and retailers with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Test YOUR Digital Marketing IQ

Posted on July 19, 2018 by bermanevansretail

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Chatbots Perceived Effects on Customer Service

Posted on July 17, 2018 by bermanevansretail

As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment