Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Justice Dept. Sues Apple and Publishers Over E-Book Pricing; 3 Publishers Settle

Posted on April 11, 2012 by bermanevansretail

Overpaying for E-books? Well, the U.S. Justice Department has said enough. As Julie Bosman reports in the New York Times: “The Justice Department filed a civil antitrust lawsuit against Apple and major book publishers on Wednesday, charging that the companies … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

Boost Your Sales with a Web Site Video

Posted on April 8, 2012 by bermanevansretail

According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text … Continue reading →

Posted in Online Retailing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment