Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

The Top Fast Casual Restaurants

Posted on June 13, 2012 by bermanevansretail

Fastcasual.com recently released its ranking of the top 100 “fast casual” restaurants. According to Fastcasual.com, the leading five companies are (1) Smashburger, (2) Zoes Kitchen, (3) Firehouse Subs, (4) Zoup, and (5) Freebirds World Burrito. “When Smashburger opened its first unit in 2007, the better burger category … Continue reading →

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InterContinental’s New Customer Reward Program

Posted on June 13, 2012 by bermanevansretail

Customer reward programs can be used to build loyalty with infrequent customers, not just frequent purchasers. According to Patricia O’Dell, writing in Promo: “For the average consumer who travels a couple of times a year, at best, earning enough points as … Continue reading →

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Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail

The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

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