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Category Archives: Part 1: Overview/Planning
Should Burger Chains (and Others) Sell Beer?
For decades, most hamburger and other fast-food chains have focused on a family appeal and avoided selling any alcoholic beverages. But with the shaky economy, some of these chains have been testing out the addition of beer to the menu. … Continue reading
Posted in Part 1: Overview/Planning
Tagged beer, Burger King, customer expectations, ethics, fast food, Sonic, White Castle
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Temkin Customer Experience Ratings
Each year, Temkin surveys a number of consumers to see what firms they rate best. Click the chart to visit Temkin’s Web site.
Posted in Part 1: Overview/Planning
Tagged best, customer expectations, customer satisfaction, Temkin
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KPMG’s Retail Forecast
KPMG annually publishes an outlook survey for the retail industry: “According to this year’s survey, retail executives are cautiously optimistic about the future business outlook, expecting continued modest improvements in revenue and hiring over the next year. However, they remain … Continue reading
Posted in Part 1: Overview/Planning, Part 8: Putting It All Together
Tagged economy, KPMG, retail outlook, retailing, trends
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