Author Archives: bermanevansretail

Doing Better at Ominchannel Retailing: Video Tips

Posted on April 19, 2017 by bermanevansretail

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | 1 Comment

More Bad PR for United: You Can’t Make This Stuff Up!!

Posted on April 18, 2017 by bermanevansretail

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

These Survey Results Are Not Good for Retailers

Posted on April 17, 2017 by bermanevansretail

Retailers employ store-based salespeople to enhance the customer experience, answer questions and be knowledgeable about the goods and services offered, and to facilitate the purchase process. They want shoppers to believe that salespeople are fulfilling these functions. Thus, the results … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment