Author Archives: bermanevansretail

Google Analytics Is for Small Businesses Too!

Posted on May 15, 2017 by bermanevansretail

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Leave a comment

How Review Sites Operate: The Case of TripAdvisor

Posted on May 9, 2017 by bermanevansretail

People often look at online customer reviews when deciding on their travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Welcome World Visitors!

Posted on May 8, 2017 by bermanevansretail

We are honored that this blog has received visitors from about 165 countries around the world. (As of today, we have made more than 1,625 posts in the categories shown on the right side of this screen). Thank you!!!! 🙂 … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | 1 Comment