Author Archives: bermanevansretail

Commercial Drones Circa 2017

Posted on June 14, 2017 by bermanevansretail

Predictions about the coming use of drones in retail deliveries have been made for several years. Click here for a 2013 video example of this involving Amazon. So, where are we as of today? Let’s turn to some highlights from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

How Shoppers Use the Return Option for Online Purchases

Posted on June 13, 2017 by bermanevansretail

Navar recently surveyed almost 700 U.S. consumers who returned at least one online purchase over the preceding 12 months to better understand people’s reasoning with regard to returns when shopping online. Here are some of the key findings: “The Bedroom is … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing | Tagged , , , | 2 Comments

Warby Parker’s Distinctive Approach = Success

Posted on June 12, 2017 by bermanevansretail

Warby Parker is a highly successful online — and now store-based — retailer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with … Continue reading →

Posted in Career Video Clips, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment