Author Archives: bermanevansretail

What’s YOUR Social Media Policy for Employees?

Posted on July 20, 2017 by bermanevansretail

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , | 1 Comment

Online Couponing in the United States

Posted on July 19, 2017 by bermanevansretail

Over the last several years, the very nature of couponing has changed dramatically. As a supplement/replacement for traditional print coupons, the use of online coupons is booming. Here are the most popular products for online couponers — by gender. You … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

2017: The Leading 100 U.S. Retailers

Posted on July 18, 2017 by bermanevansretail

Each year, Stores publishes a list of the leading U.S. Retailers. The 2017 report is now available: “Welcome to [our] Top 100 Retailers issue. This annual compendium of the nation’s retailers is a ranking of the industry’s largest companies according … Continue reading →

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment