Author Archives: bermanevansretail

Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

Posted on January 31, 2012 by bermanevansretail

Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , | Leave a comment

Companies Tell Applicants: Please, No More Résumés!

Posted on January 30, 2012 by bermanevansretail

What happens to a resume after it’s submitted online? Job seekers who apply to positions online complain that they rarely even receive a confirmation, let alone a personal response. Lauren Weber has details on The News Hub. Click the image … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , | Leave a comment