Author Archives: bermanevansretail

Consumer Purchase Process Today

Posted on September 24, 2018 by bermanevansretail

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Use Traditional Marketing to Boost Mobile Apps

Posted on September 20, 2018 by bermanevansretail

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Billionaires Can Afford to Buy

Posted on September 18, 2018 by bermanevansretail

Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas. Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | Leave a comment