Author Archives: bermanevansretail

Behavioral Category Management

Posted on July 1, 2012 by bermanevansretail

According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

CrossCap: An Integrated Retailing Blog

Posted on July 1, 2012 by bermanevansretail

According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Effective Markdown Strategies

Posted on July 1, 2012 by bermanevansretail

Jane Fazzalari of JDA Software discusses retail business planning processes as they relate to effective markdown strategies.

Posted in Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment