Author Archives: bermanevansretail

Nordstrom Tries an Extreme Makeover

Posted on July 15, 2012 by bermanevansretail

Although Nordstrom has been a leading upscale retailer for decades, it has decided that it needs to revamp some of its business practices. As Cotten Timberlake writes in Businessweek: “In Nordstrom’s case, it’s a matter of wooing more fashion-conscious women. Since … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

What’s Wrong with the U.S. Supermarket Business?

Posted on July 14, 2012 by bermanevansretail

The supermarket industry continues to face tough competition. As reported in the Wall Street Journal: “Squeezed by Wal-Mart, high operating costs, and thin margins, traditional supermarket chains are struggling to compete for consumers dollars. The latest casualty: Supervalu shares plunged … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Retailers Now Tracking Shoppers’ Eye Movements

Posted on July 14, 2012 by bermanevansretail

To determine more about what spurs shoppers’ decisions, retailers are experimenting with eye-tracking technology. Watch this Wall Street Journal video to learn more. [Note: There is a brief ad at the beginning of the video.] Photo by Getty Images

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | 1 Comment