Author Archives: bermanevansretail

Making Shopping Malls More Experiential

Posted on July 18, 2012 by bermanevansretail

Shopping center developers have been experimenting with a lot of new tactics to attract more customers — and to get them to stay longer. As Stephanie Clifford writes in the New York Times: “Glimcher Realty Trust, which owns and manages … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

It’s Not Just an Airport Anymore: How About Yoga?

Posted on July 18, 2012 by bermanevansretail

Check out this video clip from the Wall Street Journal: “Frazzled Travelers Get Yoga Rooms, Walking Paths, and Health Food, While Airports Get More Revenue.”

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , | Leave a comment

QR Codes Aren’t Giving Consumers What They Want

Posted on July 17, 2012 by bermanevansretail

Despite the rising popularity of QR codes, the 2012-2014 growth rate will not be as high as past forecasts projected. Check out this eMarketer story to learn more.

Posted in Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , | Leave a comment