Author Archives: bermanevansretail

Professions Perceived as Most Ethical – and Most Unethical

Posted on January 10, 2018 by bermanevansretail

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Retail Firms and Do Company Ethics Affect Consumer Behavior? For most of us, the leading study … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Influencer Marketing Keeps Evolving

Posted on January 9, 2018 by bermanevansretail

At the beginning of 2018, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are two of our posts on this … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

2017 American Personal Consumption Spending

Posted on January 8, 2018 by bermanevansretail

Due to a strong economy, 2017 saw an uptick in consumer spending. So how good a shopping year was it? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment