Monthly Archives: July 2018

Chatbots Perceived Effects on Customer Service

Posted on July 17, 2018 by bermanevansretail

As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

MCM Podcast on Seasonal Hiring

Posted on July 12, 2018 by bermanevansretail

Both store-based and online retailers recognize the importance of seasonal employees. Have too few and customers might not be properly serviced. Have too many and operating costs might be too high. Thus, what is the proper balance? Let’s turn to Vermont … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Americans Want GDRP-Style Laws

Posted on July 10, 2018 by bermanevansretail

On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able … Continue reading →

Posted in Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , | Leave a comment