Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter supports 35+ languages.”

So, what can retailers do to enhance their use of Twitter? It’s even a strong tool for small and medium-sized businesses!

As Retail Touchpoints notes:

“Small and medium-sized businesses (SMBs) can use Twitter to build brand awareness, boost engagement and in turn, see a significant increase in the bottom line. Up to 60% of consumers have purchased from an SMB because of Twitter, according to proprietary research from the social network. Even more (73%) consumers said they feel better about an SMB after following and reading their tweets. This infographic, courtesy of Bigcommerce, outlines the benefits SMBs can reap from using Twitter.”