Mobile Media and Comparison Shopping

Posted on May 24, 2013 by bermanevansretail
We know that consumers do more comparison shopping than ever before — both online and in the store.
To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and click on the chart to learn more.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

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