Grocery Stores Shifting Much More to Social Media

Posted on September 10, 2012 by bermanevansretail
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years.
Click the eMarketer chart to learn more.

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , . Bookmark the permalink.

2 Responses to Grocery Stores Shifting Much More to Social Media

  1. BizBrag's avatar BizBrag says:
    September 10, 2012 at 10:36 AM

    There is definitely something to be said about grocery stores increasing their social media advertising over the next 5 years. First, it says that social media will continue to grow throughout that time and become even more of a staple in people’s day to day lives. It also means that small grocery store chains and mom&pop stores will have to increase their own social media usage in order to stay relevant and competitive. This spells longevity for SEO and social media firms, and makes it an important part of advertising both in the future and now. Thanks for the read, I look forward to checking more of yours posts out! -Hannah, BizBrag Team

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