Cross-Channel Retailing: A Special Report

Click the image below to access a new report on the multiple touchpoints involved with retailing today. This is a topic about which one can never learn enough! As the report notes: “The terms multi-channel, cross-channel, and omni-channel are used frequently in retail often interchangeably. These terms have infiltrated the retail industry, but what do they really mean? And more importantly, what do these terms mean to your business?”

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

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