American Express Open on Retailing

American Express Open, which focuses on tips for small businesses, has a very good selection of articles and videos related to retailing.
Here are some recent examples. Click the images to access the material.

 

   “Small Business on the Night Shift”

 

   “Do Campaign Signs Belong in Storefront Windows?”

 

   “A Silicon Valley Veteran Merges Shopping With Entertainment”

 


“MSNBC’s Your Business: American Business”

 

“Think Like a Shopper to Optimize Your Retail Space”

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) and tagged , , , , , , , , , . Bookmark the permalink.

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