Monthly Archives: July 2012

Accenture’s Take on Retailing 2020

Accenture, a consulting firm has prepared a report that addresses this question: “To take a not-so-far-out look to the future of the retail industry—to the year 2020—what are the major socio-demographic, technological, and business trends that will likely impact retailing as … Continue reading

Posted in Part 8: Putting It All Together | Tagged , , , | Leave a comment

Nordstrom and GQ Announce Integrated Multi-Media Strategy

Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Behavioral Category Management

According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment