Tag Archives: women

Social Media’s Impact on Women’s Shopping

Posted on May 31, 2012 by bermanevansretail

We know that social media are popular and influential. But which social media have the greatest impact on purchase behavior, especially for women? Click the image below for the full eMarketer story.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Are Men ‘Out-Shopping’ Women?

Posted on May 24, 2012 by bermanevansretail

According to iProspect, 70 percent of affluent men prefer to research and buy online, reports CNBC’s Courtney Reagan.

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , | 1 Comment

Women’s Influence on Purchase Decisions on the Rise

Posted on February 1, 2012 by bermanevansretail

Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about goods or services. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment